Corporate Identity Design
A Corporate Identity is not just a Logo. It is the image conjured up by your customer's mind when you mention it. It is the visual and sensory personification of your brand. The Corporate identity should thus convey to the conscious and sub-conscious mind, the ethos that your Brand stands for. That's where the perpetual cues come in. These are the salient features of your brand. They define it. Aggressive, Customer friendly, Environment Friendly, Research driven, Warm, Trust worthy, are just few example traits that could be conveyed by your brand's identity. The Corporate Identity is not one thing. To build a popular and likable and most importantly a correct perception of your brand's images, a clutch of elements are at play. You will also want the Point-Of-Purchase (POP) material; POP and Office colors and interior to play in Sync to convey your brand's unique Corporate Identity.
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